City Apartments and Roebucks Sales Merger

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Ray White City Apartments have been the undisputed leader in the CBD residential field for three years.  They maintain a consistent market share of 25% to 30% in apartment sales and have just over 700 properties under management with Chas Wilson Rentals.

This week we are pleased to announce a significant merger which will further enhance the market share of Ray White City Apartments.  The long established agency of Roebucks has merged their sales division with Ray White City Apartments.  This will grow the overall sales team to 41 and increase the current listing portfolio of Ray White City Apartments.   Ray White City Apartments and Roebucks will continue to operate their property management businesses as they do today, with the only change in the property management being the branding.

The current premises of Roebucks will continue to be utilised by both companies, however it will be re-branded in the Ray White livery.

Principal Officer of Roebucks, Brad Roebuck, said “The merger of our sales division with Ray White will ensure that the market share that Roebucks had successfully built up over the past three years is enhanced.”  He went on to say that “Roebucks have a strong integrated business and with that we have built have a database which when applied to the Ray White systems will maximise its outcome.  The property management of Roebucks will remain as an independent business providing the same personalised service but we will have the border reach of Ray White for our property management business.”

Phil Horrobin, co-owner of Ray White City Apartments, said that the merger was fantastic news. “We have strived to position our business as a market leader in the area of city apartments and having the Roebucks team join, along with a number of other successful salespeople who have recently joined, will give us that lift in market share and ultimately provide a stronger presence in the area of city apartments. The new Britomart based office will allow a further 12 salespeople to become part of our team and that will give us over 40 salespeople together with a strong property management base.”

Carey Smith, New Zealand Chief Executive of Ray White, said that Ray White has always had a strong presence in city apartments.   “The merger with Roebucks is significant and will allow further growth to take place in the sales area while giving property management a boost with the presence of the Roebucks portfolio.  Ray White City Apartments is one of the top offices for Ray White in sales and this growth will see them move to the top office in their core trade area.”

For further information in regards to the merger please contact Phil Horrobin on 021 924 300 or through their website www.rwcityapartments.co.nz

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