The Ray White Group this week held their annual business owners symposium in Queenstown, which was attended by over 110 of the company’s franchise owners.
The symposium focused on the development of the Ray White New Zealand strategy for the group. In more recent times the Group has gone through a considerable growth phase, with a new office joining the network every month over the past two years and this has accelerated in more recent times. The symposium also covered the area of opportunity for the business owners, with presentations from John Wall of Talent 2 and Steve D’Souza, the owner of the Kalamazoo Group.
Another topical presentation included a debate between Greg Hornblow, General Manager of APN, and Brendon Skipper, head of Trade Me Property. The use of marketing platforms remains the main driver of lead generation for property sales and the value of both online and offline marketing is seen to be important in the total marketing mix.
During the Symposium, New Zealand Chief Executive Carey Smith detailed the growth plans for the Ray White Group, which is aligned with the current activity the Group is undertaking. He announced the company had more members join and commit to the Ray White Group than ever before; with seven offices opening in the next four weeks, including Sunnynook, Mt Albert, Hamilton City, Matamata, Whangarei, Bream Bay and Tutakaka. He also said that there was considerable interest from five other markets in which the Group is looking to have presence.
The overall commitment of the Ray White Group to growing market share was expressed as the real estate industry continues to polarise. Ray White see that providing the very best technology and business services to its franchise owners as the cornerstone of its continued success.