The Event

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The Ray White offices in Papamoa and Mt Maunganui launched a promotional campaign known as ‘The Event’ in late March.

The promotion provides an opportunity for vendors to showcase their properties through print media, digital media and radio in the lead up to an auction event being held on 27th April at Classic Flyers. A strong response from vendors and buyers has endorsed this campaign and will see a total of 24 properties going to auction on the 27th. The auction will be held in three ‘lots’ with 12 properties per lot. The first 12 properties will go to auction commencing midday, with the day expected to conclude at approximately 5pm.

Greg Purcell, business owner of Ray White Papamoa and Mt Maunganui, said that the public is now more educated in the real estate process and as a consequence vendors have seized the opportunity to participate in this unique marketing promotion and are seeing higher levels of interest as a result of the increased exposure. “We wanted to give vendors something special. In doing that, we have had a special response – visitor numbers are up and vendors are happy.”