Ray White members hit the phones for first REOO of 2026

Ray White runs its Real Estate of Origin events three times a year to create friendly rivalry and banter between the states and New Zealand, with 3,549 people registered for the first event of 2026. This year the competition ran even deeper with sales agents competing against sales associates and property managers.

“Our top members connect with people more often,” Ray White managing director Dan White said.

“In 2025, we booked 36,000 appraisals across three REOO events, 2,337 of those appraisals converted into listings.

“REOO is a chance for the group to flex its muscles on an international scale, but it's also an opportunity for every Ray White agent to connect with people and set themselves up for future success.”

The 20th event was a 12-hour marathon celebrating teamwork, energy, and results.

This year’s event reached new heights, bringing together thousands of agents, property managers, and BDMs in a powerful display of collective effort.

The results were exceptional. The network made a whopping 141,131 calls and booked 12,304 appraisals.

Ray White chief strategy officer (real estate) Mark McLeod said appraisals were the lifeblood of real estate.

“Ray White members across Australia and New Zealand really got behind REOO to kick off the year, making almost 150,000 calls and booking more than 12,000 appraisals” Mr McLeod said.

“There’s no better way for our network to spend their time! Not only do our agents stock their listing pipeline for the coming months, but they are connecting with their local communities and talking to people who live in their neighbourhoods.

“Real Estate of Origin is perennially relevant and sets up businesses for the rest of the year.

“This time the group had 360 offices participating, including more than 3,500 members.

“We’ve seen agents generate a month worth of appraisals in just one day. It’s invaluable for your business.

“Appraisals are the core of our business, and this was another successful REOO event.”

Queensland once again led the charge, securing top honours across sales agents, sales associates, BDMs and property managers, with 4,283 appraisals. New Zealand followed with 3,244, and Victoria | Tasmania contributed 2,127, collectively driving momentum that will fuel listings and sales in the months ahead.

Ray White Manukau once again claimed the Top Appraising Office title with 654 appraisals, while their wider group (Manukau | Manurewa | Mangere Bridge | Mangere| Auckland Central | Wynyard Quarter) earned Top Appraising Group with a total of 1,013. Individually, Charlie Brothers of Ray White Manukau topped the leaderboard for sales agents with 174 appraisals powered by Concierge, while Matthew Moss of Ray White Marsden took out the Top Appraising Sales Associate.

The Top Calling Office award went to Ray White Carlingford with 3,790 calls, while the top calling group Ray White Manukau | Manurewa | Mangere Bridge | Mangere| Auckland Central | Wynyard Quarter. The top calling sales person was Peter Travlos of Ray White Taylors Lakes, while Rumtin Abedi of Ray White Carlingford was the top calling sales associate, making calls for a huge 12 hours throughout the event.

More than 113 property managers and 41 BDMs joined the action, proving REOO is far more than a sales-only event. Each state deployed unique call hooks, turning conversations into opportunities.

Supporting from behind the scenes with a music theme, Concierge completed 3,837 calls for 35 agents, generating 341 appraisals at an impressive 29 per cent lead rate.

“Concierge cranked the speakers and powered the Ray White Real Estate of Origin competition with high energy and results,” Concierge performance and business development manager Clare Anstey said.

“At 7:30am sharp, we hit play from Concierge HQ. By close of business, our crew had delivered an epic performance - 3,837 calls made in collaboration with 35 agents across Australia and New Zealand.

“The results were clear, with our Concierge team achieving one appraisal every 3.6 conversations.

“We also welcomed a surprise guest appearance from Nick Cooke, the head of product for NurtureCloud, who jumped on the phones and lifted the volume even further.

“What a phenomenal crescendo to our strongest Real Estate of Origin yet. We’ve set the tone, now it’s game on for the year ahead.”

In New Zealand, Ray White Mairangi Bay | Milford had 58 team members on the phones as part of REOO this year.

“REOO days are an important day in the calendar for our team,” Ray White Mairangi Bay |Milford business owner Shane Coote said.

“We put a real emphasis on strong relationships being the key to a successful real estate sales business, and the most efficient way to build a relationship is to talk to people on the phone.

“REOO is a day where that becomes the main focus for the day, and the results from this day are always clearly shown by a jump in listings and then sales in the months that follow.”

Ray White Takanini| Karaka principal Peter Belcher said there was something special about their REOO events.

“They’re more than just call days; they’re high-energy, themed experiences that bring the entire team together with purpose, passion, and a healthy dose of fun,” he said.

“We make a point of creating an atmosphere that people want to be part of. Over the years we’ve transformed the office into everything from a buzzing Casino floor to a spooky Halloween spectacular, a Wild West Cowboy showdown, a glamorous Oscars red carpet, and even a high-speed Race Track.

“When the environment is exciting and different, people lean in. They show up with enthusiasm. They get involved.

“Our REOO days are a true team effort. Senior agents step up and take newer team members under their wing, sharing call techniques, objection handlers, and conversation strategies to help them maximise every opportunity.

“And the result? More than 100 appraisals generated in a single event, creating a pipeline that fuels listings and sales for months to come.”

In Melbourne, Ray White Taylor’s Lakes came together as a team and recorded their new REOO personal best of 173 appraisals.

“We participate in REOO because it’s a great way to bring the team together, challenge ourselves, and connect with the community,” Ray White Taylors Lakes principal Peter Travlos said.

“Making calls and booking appraisals on the day helps us stay focused, build momentum, and ultimately deliver better results for our clients.”

In Sydney, Ray White Upper North Shore & Northern Beaches (pictured above) associate development manager Ashley Van Deyk said REOO was one of the most powerful initiatives run at their business.

“It brings our associates together with real energy and purpose,” Ms Van Deyk said.

“The hype is real. It lifts the whole room. It makes prospecting fun and competitive, and you can genuinely feel morale rise as the day unfolds.

“Because our team is usually spread across 10 offices, it is so special to have everyone in one environment for the day. Bringing the whole group together like that strengthens relationships and connection in a way that does not always happen in day to day business.

“I also love that it is fully supported by our agents and directors who drop in, encourage the team and get involved.”

She said: “When the leaders show up, it means something”.

“REOO not only boosts output, it strengthens culture, and that combination is incredibly valuable.”

In South Australia, Ray White Norwood head of sales Jayden Kennedy said REOO was something their team always enjoys.

“Our jobs can get quite repetitive, a change in location is something to look forward to,” he said.

“Appraisals have been a big focus for us. Spending the day with other Ray White agents, focusing solely on booking as many appraisals as possible creates a fun, competitive environment for all.

“What I love most about REOO are the results. Some days, booking an appraisal feels impossible, which can be deflating.

“Seeing some of our agents book 10 plus appraisals in a day is impressive. It shows that if you make the calls, ask the question and put your mind to it, you'll be pleasantly surprised with the result. It builds momentum, belief and most importantly confidence.”

Ray White Barossa Valley principal Darren Pratt said REOO had been a “a huge platform for growth for us each time we have participated”

“It is a great day for the team to come together in a different environment and we see a massive uplift in listings and sales over the next couple of months after a successful REOO,” he said.

“The event is a great reminder to all our agents , associates and PM Team of the importance of prospecting which is the foundation of all aspects of our business.”

In Perth, Gayle Fitzmaurice, sales performance specialist at Ray White Corporate WA said that yesterday was WA’s biggest REOO event yet (pictured above).

“For three solid hours, the room was on the phones. The live leaderboard lifted the tempo, the prizes added energy, but what stood out most was the real commitment in the room,” she said.

“REOO creates the environment for agents to lean in, back themselves, and do the work that truly moves the needle in their business.

“Seeing high performers, developing agents, and new associates side by side, all focused on the same core activity, was powerful and so motivating. That kind of alignment is what strengthens a network.

“We wrapped up on the balcony overlooking the river - lunch, connection, and a room that knew they had earned it.”