Sport is known for its far reaching benefits to communities. From providing a sense of belonging, to developing fulfilled, rounded members of society, to commerce and economy. All of these reasons (and more) contribute to why Ray White is Principal Partner of Canterbury Rugby.
Ray White’s relationship with Canterbury Rugby began in 2018. As the principal partner, our logo is proudly displayed on the front of the men’s NPC jerseys and across the back of the women’s Farah Palmer Cup (FPC) jerseys, signifying our deep commitment to the region’s rugby culture. This partnership goes beyond branding—it’s about being woven into the fabric of rugby in Canterbury from grassroots level to high performance.
"As principal partner, Ray White is with us at every step—on our marketing collateral, match-day gear, and retail apparel. It’s a partnership Canterbury Rugby is incredibly proud of," says Canterbury Rugby CEO Tony Smail.
Our recent three-year renewal of this partnership reflects our shared values of performance and leadership. Ray White New Zealand CEO Daniel Coulson adds, "Rugby holds a special place in the hearts of Cantabrians. This partnership supports not only the men’s NPC and women’s FPC competitions but also allows us to make a lasting impact at the community level."
