Her focus for the next 12 months involves building a strong internal auction rhythm and educating the community on how the process can reduce days on market while delivering premium results.
“My goal is to grow the presence and success of auctions across Hawke’s Bay, increasing adoption, strengthening clearance rates, and positioning Ray White Hawke’s Bay as the leading auction business in the region,” Chamberlain said.
For Ray White Hawke’s Bay managing director Elanor Macdonald, bringing Chamberlain back into the fold marked a significant shift in the agency’s business model.
Macdonald admitted that, like many in the region, the agency previously fell for the myth that "auctions don't work here."
However, she said today’s vendors were looking for the certainty of a definite end date.
“We’ve seen how successful auctions are across the Ray White network, particularly in reducing days on market and driving strong competition,” Macdonald said.
“In today’s uncertain environment, they offer a clear pathway to a sale.
“For vendors who need to sell and want the best price in the current market, auction can be a real winning choice, often achieving results within a month.”
With the strategy in mind, Macdonald said having Chamberlain join the team felt like “the final piece of the puzzle has snapped into place”.
“Having Tina join the team was the real catalyst for us. We knew the strategy was right, but we were waiting for the right person to lead it,” she said.
“Beyond her skills, Tina just fits our values perfectly. She’s all about integrity and actually getting the result, so I’m 100 per cent confident we’re offering our clients the best auction expertise in the Bay today."
