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Having spent over 15 years with the Ray White group, Jared founded the Mt Eden office in 2016 with a distinct vision: to prove that a real estate business could seamlessly balance high performance with a supportive, people-first culture.

Ten years later, that vision has materialized into one of the region’s most successful and respected agencies.

Reflecting on the journey, Jared attributed the business's longevity to a willingness to evolve and an obsession with client experience.

“When we opened in 2016, we wanted to create an environment where vendors received exceptional outcomes, and where good people could genuinely thrive," Jared said.

“We’ve experienced incredible highs, but we’ve also navigated difficult periods; from changing market cycles and economic uncertainty to COVID-19 and the Auckland floods.

“I’m incredibly proud that we never stood still. We’ve invested heavily in people and technology, and over a decade, that commitment compounds.”

When asked what drives the ongoing success of Ray White Mt Eden, Jared is definitive: it’s the people.

“We have intentionally focused on attracting ambitious, high-calibre humans across sales, operations, leadership, and equity partnerships who are dedicated to self-improvement and client care,” Jared said.

“This human-centric approach is paired with a forward-thinking embrace of industry evolution.

“We have consistently stayed ahead of the curve by early adoption of technology, AI, and marketing innovation, ensuring they meet rapidly shifting consumer expectations while maintaining strict accountability.”

To symbolize this major milestone and the values that underpin the business, Ray White Mt Eden is highlighting Kaitaki, a striking piece by renowned New Zealand sculptor Chris Bailey.

The name Kaitaki represents guidance, guardianship, and leadership. For Jared and his team, the sculpture perfectly encapsulates their role in the community.

“For us, Kaitaki symbolises strength, protection, resilience, and the immense responsibility that comes with guiding people through some of the most significant financial decisions of their lives," Jared explained.

“But it also represents connection—our deep connection to the people who helped build this business, the relationships we’ve formed over the past decade, and the future generations to come.”

Looking to the future, Ray White Mt Eden shows no signs of slowing down. As technology and AI continue to reshape the real estate landscape, Jared said he believed the human element would remain irreplaceable.

“Our goals for the next ten years are to focus on combining top-tier talent with even smarter systems to elevate the client experience further, while continuing to foster the next generation of industry leaders,” he said.

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