Iona Rodrigues

Iona Rodrigues brings 14 years of proven real estate experience, with a career built on hard work, determination and an unwavering commitment to her clients. During that time, she has been responsible for more than $200 million in property sales, developing a strong understanding of the Auckland residential market and particular depth across Central Auckland.

For Iona, the connection to this part of Auckland is also personal. She grew up in Mount Roskill, attended Mount Roskill Grammar and has remained closely connected to the surrounding neighbourhoods throughout her life. From Mount Roskill and Three Kings through to Sandringham, Lynfield, Blockhouse Bay, Hillsborough and the wider central Auckland market, these are communities she knows not only through property, but through lived experience.

That local understanding gives Iona an instinctive feel for what makes these neighbourhoods appealing, how buyers respond to different pockets, and how to position a property in a way that speaks to both its immediate location and the wider Auckland market.

Having worked alongside Iona and seen firsthand how she approaches her business, what stands out most is her drive and determination. She is highly focused, commercially minded and has an exceptional eye for marketing.

Iona understands that great property marketing is about far more than simply presenting a home well. It is about creating the right positioning, generating genuine interest and giving every property the strongest possible opportunity to stand out in the market. She brings a considered, strategic approach to each campaign and understands the importance of creating momentum around a property from the outset.

She is also a skilled negotiator and closer. Iona knows when to hold firm, when to push and how to navigate a negotiation without losing sight of what matters most — protecting her vendor’s position and achieving the strongest possible outcome.

She represents her clients with confidence, integrity and professionalism, while understanding the importance of maintaining strong relationships throughout the sales process.

Her move to Ray White marks an exciting new chapter in her career. With the leadership of JQ and the strength of the Ray White platform behind her, Iona’s focus is on excellence in every detail — not simply in the final result, but throughout the entire client experience.

Her ambition, experience and work ethic align strongly with the standards we are continuing to build within Ray White.

I believe there is significant growth ahead for Iona within the Ray White network. She already has an impressive track record, and with the right environment, leadership and platform around her, she has every opportunity to take her business to another level.

For clients, Iona brings the combination of experience, energy, strong commercial instinct and an exceptional work ethic. She cares deeply about how she represents the people who entrust her with their property and about the outcome she delivers for them.

Her commitment to doing things properly, creating outstanding marketing, negotiating strongly and pushing for the best possible result is what will continue to set her apart.