NurtureCloud powers 7,597 appraisals in a day

Ray White’s 13th call-a-thon hit a new level this week with more than 7500 appraisals booked across Australasia, 100 per cent powered by NurtureCloud, the group’s cutting edge prop tech platform.

Appraisals are the lifeblood of real estate and Ray White holds its Real Estate of Origin events three times a year to create friendly rivalry and banter between the states and New Zealand.

Ray White Burleigh Group claimed bragging rights this year with a whopping 337 appraisals for grouped offices, and Ray White Aspley took out second grouped office with 309 appraisals. Ray White Whangarei took out the number one individual office title with 246 appraisals and also sat in 3rd position for grouped office ranking.

The top agent winner was the unstoppable Matt Watson of Ray White Mairangi Bay who logged 144 appraisals followed by Alistair Boyle from Ray White Pakenham with 130 appraisals.

No one other single group could drum up this many appraisals in four hours which will ensure the group is set up for the new year.

Ray White’s prop tech app NurtureCloud is starting to measure the advantage that the appraisal drives offer the leading group. More than $7 million in gross commission income (GCI) was earned from the last two Real Estate of Origin appraisal drives earlier this year in March and July.

In those four hour blocks of calls, Ray White agents generated more than 15000 appraisals. Ray White agents earn $2 million in GCI per day across Australia and New Zealand on average so there is a demonstrable boost from the Real Estate of Origin days.

With more than 30 years of real estate experience, Ray White Head of Strategy (Real Estate) Mark McLeod said there was only one thing that will make a difference to an agent’s real estate career.

“The fact is you search everywhere for answers, except where they are. Ask Gavin Rubinstein what he did. He made his money by being the most ferocious caller in the eastern suburbs, he will tell anyone that he’s the highest paid telemarketer in the country. “When he started 20 years ago he simply made a tonne of calls and he still does.

“If you want to be a $1 million writer you need to do a minimum of seven appraisals a week but the issue is most agents’ financial ambitions are completely incompatible with their appraisal numbers.

“If you do an hour and a half of calls every day, you’ll change your family’s life forever.

“Stop prioritising everything that doesn’t matter. Make calls consistently, and with empathy and with care.”

Ray White Head of Performance and Recognition Bianca Denham said that conducting appraisals was the most important activity that any agent could do.

“By coordinating these events, we are doing our part to assist Ray White members to drive growth in their businesses,” she said.

“After each event, we see a spike in listing numbers, but we are now starting to track the longer term effects of conducting these events as some of the appraisals conducted this month may not come to the market for six to 12 months.

“We know that once an agent has been into a home they are four times more likely to list that property when it does eventually come to the market. In these days of digital disruptors, it’s never been more important for our members to get face-to-face with their customers.”

This year, Ray White, NurtureCloud and Concierge have continued their partnership with Coco Republic to launch a new six month appraisal drive campaign, We Love the Dining Tables of Australia and New Zealand.

Agents and vendors both have the chance to win one of two $15,000 vouchers for Coco Republic, as well as smaller prizes throughout the competition.

Ray White agents conduct their business at the dining table during appraisals, and the competition sets to highlight this skill. When an agent conducts an appraisal through the NurtureCloud platform, they will take a photo (with the vendor’s consent) of their dining table in order to enter the competition

In Melbourne, Ray White Victoria Chief Auctioneer Jeremy Tyrell said the group held events in two locations, in Taylors Lakes and in Bundoora.

“Our target was to get over 2000 appraisals booked. We have a big January auction extravaganza planned and a big focus for our team is to build a pipeline to get to auction in January. There’s a lot happening at the moment.”

In South Australia, more than 100 members came together for Real Estate of Origin.

“There’s energy in the room and a couple of footies going around. Our target is 500 appraisals,” said auctioneer and performance specialist Sam Grover.