Ray White Maroochydore on the Sunshine Coast, QLD
At an office level, the Real Estate of Origin leader board was dominated by Queensland with Ray White Maroochydore winning bragging rights this time with a whopping 355 appraisals alone, followed by Ray White Aspley in Brisbane with 327 and Ray White Mooloolaba, also on the Sunshine Coast, with 221.
Ray White Maroochydore Business Owner and Principal Dan Sowden loves getting his team involved in the Real Estate of Origin.
This year Dan had them warming up before the call-athon with a mini AFL game (hence the bright yellow mini Sherrins in the pic above).
During the day, the Maroochydore team was fueled by Red Bull and pizza, and incentivised by their leader with car washes and Gold Class movie tickets!
“If you have a personal trainer, you work harder. And Macca was our PT. I aim to create an environment in the office for Real Estate of Origin where we all come together and yes it’s a bit uncomfortable but everyone worked harder,” Mr. Sowden said.
“I have tried hard not to miss a Real Estate of Origin over the years as it’s wonderful for our team culture to bring both our sales and property management departments together. Everyone loves reconnecting with our clients and talking to them about their properties, it’s not just about appraisals for us.”
Maroochydore agent Sarah-Louise Anderson finished the day with 101 appraisals, only to be pipped at the post by Charlie Brothers of Manakau in South Auckland with 153 appraisals.
Ms. Anderson is a self-confessed “data fiend.”
She is very efficient and has built a clean database which means she was not making cold calls but strategic warm warms.
“When I was a teenager, I was a PA for an agent who showed me the power of a clean database. I work on my pipeline of prospective vendors and then past purchasers and past vendors. I had lots of good touchpoints, then I hit my good advocates category and then my investors and a whole lot more people said yes than normal!” Ms. Anderson said.
“Everyone wanted to know what the local market was like? So many people were curious, especially if they don’t live here. I have sent them all our market monitors, which is a fantastic document prepared by Dan Sowden. He’s a fantastic boss.
“My secret is data management! Plus I am very competitive in our office and we had some good interoffice competitions too.”
Ray White Chief Economist Nerida Conisbee produces a monthly Ray White Now document that offers invaluable real-time data and insights for all Ray White members to share with their clients.
The Real Estate of Origin gives those the golden opportunity to go one step forward by having those critical one-on-one conversations.
“Today, our business owners have more than 6100 extra appraisals to conduct for prospective vendors, that’s a mammoth effort in less than four hours in each time zone,” she said.
