Mr Smith expected the West Auckland market to welcome their Ray White rebranding, which aligns with Austar’s existing family-oriented culture.
“We’re bringing a nine office operation, already sitting in number two in West Auckland, so we’re bringing strength and penetration with the backing of a big brand,” the Ray White Austar CEO said.
“I have about eight family members working for our company in various positions and the whole team is a large family so that commonality with Ray White is very high and it’s bringing excitement.”
“We’re looking forward to seeing just how far we can go with the surety of a successful parent franchise behind us.”
Ray White New Zealand chief executive Carey Smith said Australasia’s largest property group continues to grow across New Zealand.
“The Austar network of offices covers an area in West Auckland which will provide significant services and coverage for clients of Ray White,” Mr Smith said.
“Austar has a great reputation built on integrity and trust together with family values. Their business fits perfectly with the Ray White Group and it will see our companies join together to be one of the leading forces in the area.”
Ray White Group CEO Brian White described the rebranding of nine offices from a major competitor as “extraordinary”.
“It’s such an important case study to reflect on increasing realisation that people today need more than ‘just a brand’ from their franchisor,” Mr White said.
“People want to experience significant hands-on leadership from the franchisor and also being challenged to adjust their businesses to new operating disciplines and support structures”.
