In her role as Marketing Specialist, Francesca leads the development and execution of the external communications strategy, delivering engaging, insightful and valuable content direct to consumers. She also drives website content and SEO initiatives, from identifying content and competitive gaps, to writing SEO-optimised content. Francesca works closely within the communications team, and wider marketing and corporate teams, to deliver exceptional communications to the Ray White network. Known for balancing creative storytelling with technical precision, she is responsible for optimising the brand's digital footprint, driving organic search visibility, and ensuring the website delivers an exceptional user experience.
Francesca specialises in communications and digital marketing, including B2B and B2C communications, targeted marketing campaigns, social media, marketing strategy, copywriting, website management and SEO. With a passion for continuous improvement and a meticulous eye for detail, Francesca is dedicated to elevating Ray White’s market presence and delivering measurable results that support the brand’s ongoing growth.
