Larissa Tuhaka is the Head of Marketing for Ray White New Zealand, leading national marketing initiatives that strengthen the brand and support one of New Zealand's largest real estate networks. She works closely with all stakeholders; business owners, salespeople, marketers, administrators, suppliers, and media organisations to deliver impactful marketing that builds brand value and drives business growth.
With more than 20 years of marketing experience, Larissa's expertise spans brand strategy, creative direction, campaigns, communications, design, content production, stakeholder engagement, events, sponsorships, and public speaking. Since joining Ray White in 2015, she has played a key role in shaping the company's marketing direction, including helping lead the nationwide rollout of the Ray White rebrand in 2017.
Known for her natural leadership, energy, and ability to bring people together, Larissa thrives on solving problems, developing people, and creating opportunities for others to succeed. She also leads the New Zealand Leading Ladies community, creating meaningful connections that support and inspire women across the industry.
A former New Zealand representative in the 100m and 4x100m relay, Larissa travelled the world competing at an international level. The discipline, resilience, and competitive mindset developed through athletics continue to influence her leadership and approach to marketing. A lifelong learner, she is always exploring new ideas, embracing emerging technology, and looking for better ways to create meaningful impact.
