The panel was next, which consisted of Ray White Concierge CEO Kelly Tatlow, business owner at Ray White Whangarei, Vanessa McKensize, and Ray White Mt Eden Chairman’s Elite salesperson, Rachel Berry.
The panel tackled questions like: what makes you a great communicator? How do you build and maintain a good culture in business? What inspires you to keep raising the bar? How do you stay adaptable in a constantly changing real estate environment?
Kelly Tatlow, who’s been in charge of Ray White’s customer services arm Concierge for nearly 20 years talked about shifting culture.
“Making those one per cent improvements has shifted the culture so positively,” Kelly said.
“Even something as simple as having high energy music when walking into the foyer at Concierge has made a huge difference.”
Kelly said communication was key to instilling a good culture into her team.
“We teach them how to communicate well, putting an emphasis on empathy, transparency and love,” she said.
“We use zappy words like fabulous and excellent – and it can really change how you make people feel.”
Rachel Berry spoke about the process of building a high performance team.
“I was given permission to build my own team, and the habits we’ve created together have made all the difference,” Rachel said.
“We have a team of five and we’ve committed to our own routine starting at about 6:00am before dropping the kids to school; we all get to work at around 8:30am – 9:00am. We also have no open homes on Saturdays (only Sunday open homes), and make sure we prioritise our family time on Saturdays”.
When Vanessa McKenzie was asked about how her business has been so successful, especially in the last couple of years she put this down to “process. Particularly our auction process. It’s my job to make sure that everyone is on board with the process, our systems and the way we conduct our business”.
She explained that they’ve put a lot of energy into this and the culture of the team.
“So if you were to attend an open home at any of Ray White Whangarei’s listings you would get the exact same level of service,” she said.