An initiative both organisations are very proud of is the successful impact made with the Keep it Positive campaign, which encourages positive sideline behaviour across both club and professional games. There are plans to grow this important message over the next three years, with a 300 per cent increase in the number of Ray White bibs going into the communities for coaches and sideline roles to wear.
Ray White Canterbury zone chair Claire Morris said even if you’re not a fan of the game, the importance of the Canterbury Rugby and Ray White bond could be felt throughout the community, with almost everyone having a connection to either or both brands.
“Our partnership with Canterbury Rugby is unique and stretches far wider than a logo on jerseys,” Ms Morris said.
“Having our offices work so closely and productively for the good of the community and brand can be unique in an often competitive industry.
“The fact our Canterbury zone sees what is best for our region and collaborates on many activities, especially this major partnership, has always been a great success to our brand, and most importantly to our community and clients.”
